Lead Generation
Let me guess, you want more web leads? We all do but some of us are actually doing something about it. We’ll cover a few ways you can tweak what you are already doing to improve your lead generation efforts!
1. STRATEGIC OPT-IN FORMS
Your website should feature both free and premium content. What is premium content? Premium content is higher quality and more in-depth pieces such as white papers, case studies and webinars. Free content is things like blogs, videos and other quickly digested and easy to distribute content.
2. Engaging CTAs
Effective call-to-actions are key to improving your overall lead generation. If you find yourself with plenty of web traffic but 0 web leads you probably have some lame CTAs. They should be clear, concise and enticing to your audience so they see value with investing the effort to create action. It should be noted that more is not better and that to many choices you create what I call paralysis of choice. Ultimately, your takeaway should be to create engaging calls-to-action in strategic places on your website where visitors will most likely see them and be moved to action.
3. Invest in Visuals
Your brand should be engaging your prospects and customers with a variety of content. In 2016, visual content is becoming increasingly more valuable because they perform much better than text-based content like news articles and press releases. Visual content examples are video, infographics and compelling images should be worked into your content strategy as much as possible moving forward.
4. Send Automated Response Emails
Once a user has given their information via a submission form, you can improve your engagement by sending a follow-up or “kickback” email. A recent study by HubSpot proved that these doubled the engagement of a prospect. Ultimately, the best way to leverage your opt-ins is by connecting with them quickly while you are still top of mind.
Maximize the Value of your Website & Generate More Web Leads
Your website should be designed to convert visitors to prospects. The key way you accomplish generating more web leads is by attracting and converting them through submissions. If your website is not generating an adequate number of qualified leads then it is falling short of its intended purpose. By focusing your marketing and website strategy on focused goals you can hopefully correct any issues that may be present.
