As the digital world is evolving, it is getting easier to spread awareness about your brand. Content marketing is the best way to make people aware of your brand and become a credible company. In this case, the first thing you need to do is understand how your product or service is serving customers and how it can solve their problems. Once you design your brand to help your audience, it started to open your ways towards success.
After this, use this knowledge and create your content. You also need to consider the following factors if you want to win the race of content marketing. Here are some key elements to consider before creating your content as the new year approaches!
Align Brand Content Strategy with Your Target Audience
In marketing, the first thing you should always do is determine your target audience. Once you know your customer profiles, they will guide you throughout the rest of the marketing process.
To dominate your content marketing, you need to gather information about your target audience such as:
- What is their age?
- Where most of your costumers live?
- What is their interest?
- What will they like about your brand?
- What language most of your customers speak?
- What challenges do people encounter that your product can solve?
The more specific knowledge you will have, the more easily you can make astounding content.
Track the Buyer’s Journey for Your Content Marketing
It is important that you serve the right content at the right time. Moreover, you also need to know how your customers make purchases. The purchase decision will be different for both business to customer (B2C) and business to business (B2B) relationships.
Bundle and expensive purchases take a long time. Your buyers make more research and product comparison before purchasing. Not to mention, the buyers will need more knowledge about the products from you and ask more questions about it. In contrast, small and inexpensive products get sold out in a matter of time. So these types of items have more sales.
Once you clearly understand how your customer makes the buying journey towards an item, you can easily decide how your content should look like. How much information you want in your content writing and what answer you need to give in your content.
Determine the Difference between You and Competitors
One of the most important factors you need to consider for your content strategy is understanding how you are different from the competitors. Competitive analysis can serve you better in this field. It helps you to clarify what your competitors are saying and doing.
Look for the areas that help you shine out in front of competitors and give you a competitive edge. Use that point in your content to show off your abilities. Your content should have extended information on a particular thing, which makes you different and unique. But yes, don’t mention your competitors in it. Also, understand how your uniqueness can serve the audience so that you can spread awareness about it.
Pick Your Social Media Platforms
Before you start creating your content, don’t forget to ensure that you are picking a platform that can help you target your type of audience. Every social media platform has a specific audience and gets the attention of different demographics. So, make sure to research which platform will be best for you, depending on your customer profile.
The following are some social media platforms that you should keep in mind before planning your content marketing strategy.
- Facebook- 2.38 billion monthly active users
- YouTube- 2 billion monthly active users
- Instagram- 2 billion monthly active users
- Twitter- 330 monthly active users
Another thing you need to consider is what type of content these platforms support? Some of them only promote you through video, while others advocate your brand with images, articles, and videos. Choose the one which suits your type of content. Like for the content writing, you need to pick Facebook or Twitter to share your content with a mass audience.
Also, the followers on one platform can be widely different from the followers of the other platforms. This is a great opportunity because it diversifies and widens your reach. However, you also need to pick a different strategy for all platforms.
2021 will be here before you know it! Content marketing is the best way to spread awareness of your product or service. Using the above methods to help make proper goals and decisions before creating your content will help your business dominate the market with ease.